synthetics. - AI & market research in the creative process

Name: synthetics. - AI & market research in the creative process
Start: 2026-11-12T18:00:00+01:00
End: 2026-11-13T00:00:00+01:00
Location: studio20 Berlin, Schlesische Str. 20, 10997 Berlin, Germany

Thu, 12 Nov 2026, 18:00

studio20 Berlin, Schlesische Str. 20, 10997 Berlin, Germany

An evening exploring how generative AI and audience insights improve creative work for brands. Hosted by WIN-CI, Minds, and YYYYYYY.STUDIO, the event features a case study on relaunching dm's beverage brand Ivorell, moderated by Bonsuk Awani from Primefold. It is designed for creative teams, brands, and AI tool developers to learn about the intersection of data and creativity.